Yuba Blue was founded in 1995 by Sarah Lazard. From the day she opened the doors, Yuba Blue was a local favorite and a must-see for tourists visiting the area. She expanded the store in 1997 to make room for more of her unique blend of goods for sale!

In 2001, her daughter, Lillie Robertson, became her business partner.

In March 2009, the mother-daughter team doubled the size of Yuba Blue to 6000 square feet. Adding many new products, including a large shoe department and men’s section, to their already extensive selection.

In 2021, Lillie became the sole owner of the business.

Yuba Blue remains a small business run by generations of creative women who are active in day-to-day operations.

The entire Yuba Blue team is lucky to be able to share such a wonderful business with each other and you!